Try this on for size: The Affordable Care Act is good for young adults because it'll save them money on health care, leaving them more to spend on liquor and birth control.
That's one way to interpret the message from a provocative new ad campaign in Colorado. Not everyone is thrilled with it.
During a federal , Colorado Republican Rep. showed Health and Human Services Secretary Kathleen Sebelius .
Gardner asked, "Do you agree with this kind of advertising for Obamacare?"
Sebelius responded that she couldn't see it.
"It's a college student doing a keg stand," Gardner replied. "That's a pretty big picture of a keg."
Alcohol features prominently in several ads in the campaign that upset Gardner. They all to learn more about the federal health care law. But they're not from the White House, or any agency Sebelius controls.
Two nonprofit groups in Denver put them together, and the one Adam Fox works for, . Fox, 28, says the group had only about $5,000 to spend, and wanted to grab some eyeballs on social media.
"We wanted to make sure that we at least got a few seconds of their recognition," he says.
Mission accomplished. Within a few days of posting the ads on Facebook and Twitter, they made the leap from social media to the news media.
"We've seen a huge response, positive and negative," Fox says. "Some people aren't big fans of the ads, but some are, and we've seen just a huge amount of website traffic and a lot of social media shares of the images themselves." ..Continued.. by Eric Whitney
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